Thinking About the End of the Year?

A friend on Facebook (she’s in my hometown of Columbia, SC) posted this picture at the end of July. It was at a local grocery store, who was clearly trying to take advantage of those who plan ahead.

In truth, yes, It was July 30, and Halloween is Oct 31, and there’s still 90 days between the two–still more Summer for some (though I’ve learned my friend in NC, her kindergartner has ALREADY GONE BACK TO SCHOOL!), still Labor Day to celebrate, etc.  But the sad reality is: it’s not really that long ago. Let’s look back. Does May seem a century away?

While I like to daydream into the future, and imagine what my life will look like 1 year from now, 5 years from now, and so on, before I transitioned to working in Fundraising for Non-Profits, I never thought  that I’d be someone who consistently looked 6 to 8 months ahead and planned towards that, while also doing the day-to-day things that are required of me.

I like to say that in fundraising, what you do today shows up (or conversely, what you don’t do today) months down the line. You’ll get to that day, and wish so much that you had: 1) sent in that grant, or 2) got to know that major donor who you think funds projects like yours but you kept putting it off and now she’s listed on the front page of Philanthropy Today for giving a major gift to another project or organization. Months down the line you’ll wish that you had sat down and thought: the end of the year isn’t that far away. What can I do today to set myself up for success? 

So I’m here to tell you. The end of the year isn’t that far away! 

Why should you even care about the end of the year? Oh, let me tell you.:

Did you know that people (not grants) make up almost 75% of charitable dollars contributed every year to non-profit organizations?

The majority of those dollars are given in the last quarter of the calendar year, with express focus on November and December.

For over one-third of non-profit organizations, the year-end push for contributions can make up almost 50% of a full year’s worth of revenue! 

Think about that. Most organizations haven’t even earned all the money they are going to earn, and they won’t do it until the end of the year. Certainly, for those organizations, I’m sure that the end of the year seems lightyears away.

Bottom line:

There’s money out there for your cause! Make sure you and your project are ready for the end of year giving push! That means, putting your Jack-o-Lanterns out in July. That means, getting your ducks in a row, and preparing your piggy bank to take those pennies!

Red Olive Creative Consulting can help with that, too. We think it’s just the right time to be thinking about the end of the year, and we’ve mapped many of the steps out for you, so that you can sail smoothly to November and December. We’ll be with you every step of the way.

Don’t think about how far away it is. Let’s get started by Labor Day, which is, of course just around the corner. 

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Penny Campaigns + People-powered fundraisers

 

When I was younger, my family liked to take yearly vacations. Most often to Florida. Daddy would bring home a big jug or two with small mouths–or anything that was easy to put something in, less easy to pull it out!–and encourage us to put our loose change into the jug.

I watched and watched the loose change fill up the jugs until it was time to break them open and count. I remember the work, late nights, sitting in my booster chair rolling pennies, nickels, dimes, quarters. We’d roll and roll. For my efforts, I’d get one or two roll of dimes to convert to dollars and spend on my vacation.

We went to Disney World three times, Magic Kingdom, Epcot Center, Washington DC, Daytona Beach, Tampa Beach, Busch Gardens, and and and—all from rolling and saving those pennies!

Whenever I have a big financial goal, I start throwing any of my disposable income into a coffee can, or an envelope in my desk drawer. I know it’s only a drop in the bucket, but I also know that eventually, it will continue to grow and grow!

Imagine if you had access to folks’ pennies on a regular basis to contribute to your artistic goals? Think of what you could accomplish.

One of my favorite places in Brooklyn is the Weeksville Heritage Center.

I had the privilege of working there, and through my current work as a non-profit fundraising consultant, who primarily works for arts organizations of color, I’ve encountered even in that small niche of a world so many people who have passed through Weeksville’s doors as well. Such such a small world.

I tell this story often, but, when the Historic Hunterfly Road Houses were rediscovered in 1968 by James Hurley, and he then brought in educator, activist, and artist Joan Maynard to be the founding Executive Director, Joan changed–or else started the game of fundraising for Black Arts and culture in NYC, and taught a community how to Save the Memories of Self by launching, in the early 1970’s by urging middle school students to start a fundraising campaign: “Pennies for Weeksville.” The students raised the first $800 towards the large project of renovating the 19th century houses. The students, young, black, Crown Heights and Bedford Stuyvesant residents, went door to door, collecting spare change, telling folks about the project, and launched a community’s awareness about one of the most important landmarks in Black Brooklyn History. They were Brooklyn’s young, black fundraisers. They were Brooklyn’s young, black philanthropists.

Even a penny made a difference to the future of the organization. Even a penny put together with others, made a larger gift.

So many times we think about the big fundraising goals for our creative projects, and think: unless a big, magical grant comes through, there’s no way we’ll have the money to do what we dream.

But we forget the pennies, added up, can equal that big grant.

We forget–or maybe we don’t know?–that over 3/4 of charitable giving every year comes from people, not foundations or corporations.

And in truth, individual giving is only one part of the fundraising strategy, or, what I call revenue pie. But it’s a very important one. And it’s one, if cared for and cultivated and watered like a garden, will be the sole remaining force to ensuring your creative cause is stable, and continues on for years to come.

Lifting each other as we climb,

DéLana

Want support getting started with an individual giving plan, so all of the pennies can add up to $$$? Jumpstart your Creative Fundraising with me! 

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