July 30, 2018
(updated from July 2018 post)
A friend on Facebook (she’s in my hometown of Columbia, SC) posted this picture at the end of July. It was at a local grocery store, who was clearly trying to take advantage of those who plan ahead.
In truth, yes, It was July 30, and Halloween is Oct 31, and there’s still 90 days between the two–still more Summer for some (though I’ve learned my friend in NC, her kindergartner has ALREADY GONE BACK TO SCHOOL!), still Labor Day to celebrate, etc. But the sad reality is: it’s not really that long ago. Let’s look back. Does May seem a century away?
While I like to daydream into the future, and imagine what my life will look like 1 year from now, 5 years from now, and so on, before I transitioned to working in Fundraising for Non-Profits, I never thought that I’d be someone who consistently looked 6 to 8 months ahead and planned towards that, while also doing the day-to-day things that are required of me.
I like to say that in fundraising, what you do today shows up (or conversely, what you don’t do today) months down the line. You’ll get to that day, and wish so much that you had: 1) sent in that grant, or 2) got to know that major donor who you think funds projects like yours but you kept putting it off and now she’s listed on the front page of Philanthropy Today for giving a major gift to another project or organization.
Months down the line you’ll wish that you had sat down and thought: the end of the year isn’t that far away. What can I do today to set myself up for success?
So I’m here to tell you. The end of the year isn’t that far away!
Why should you even care about the end of the year? Oh, let me tell you.:
Did you know that people (not grants) make up almost 75% of charitable dollars contributed every year to non-profit organizations?
The majority of those dollars are given in the last quarter of the calendar year, with express focus on November and December.
For over one-third of non-profit organizations, the year-end push for contributions can make up almost 50% of a full year’s worth of revenue!
Think about that. Most organizations haven’t even earned all the money they are going to earn, and they won’t do it until the end of the year. Certainly, for those organizations, I’m sure that the end of the year seems lightyears away.
There’s money out there for your cause! Make sure you and your project are ready for the end of year giving push! That means, putting your Jack-o-Lanterns out in July. That means, getting your ducks in a row, and preparing your piggy bank to take those pennies!
Red Olive can help with that too! We think it’s just the right time to be thinking about the end of the year, and we’ve mapped many of the steps out for you, so that you can sail smoothly to November and December. We’ll be with you every step of the way.
Don’t think about how far away it is. Let’s get started just after Labor Day, which is, of course just around the corner.
Interested? Click below to earn more, and contact me at firstname.lastname@example.org